Training Treats

Reward your pup with our tasty training treats! Perfectly sized, healthy, and irresistible - ideal for reinforcing good behaviour and learning tricks.

Dog Treats

Treat your dog to the best with our selection of dog treats! From delicious natural chews to healthy training rewards, our collection of treats are made with wholesome ingredients your pup will love. Perfect for snacks, rewards, or dental health, they’re a tasty way to keep tails wagging.

kong-classic-flyer-frisbee IMAGE DOG.jpg

Dog Toys

Discover fetch, throw, tough chew, and puzzle toys - durable, engaging, and perfect for keeping your dog active and entertained!

Shop dog toys

Collars, Leads & Harnesses

Shop our collection of stylish dog collars, leads, and harnesses - designed for comfort, safety, and durability on every walk.

Shop collars

Grooming & Health Care

Out and About

Dog Training

Shop by Brand

Fido's Favourites

Welcome to Fido’s Favourites, your trusted online destination for premium dog treats, dog toys, essentials and accessories.

Founded in 2007 and now serving customers across the UK, we’re a family-run business passionate about providing the best for your pets. Every product is hand-picked and thoroughly tested by our own dogs to ensure safety, quality, and fun.

With our expertise and love for animals, we offer only the finest products for your four-legged friends, so they can live their best lives.

Find out more about us

Natural is best

Wholesome, enjoyable and nutritious treats for your dog.

Shop natural

Meat-free treats

Ethical, varied, and perfect for dogs with sensitive tummies.

Shop meat-free

Favourite plushies

Perfect plushies for snuggles, cuddles and comforting your dog.

Shop plushies

Boredom busters

Supporting your dogs natural instincts and keeping them out of mischief.

Shop puzzles

kong-extreme-goodie-ribbon IMAGE DOG.jpg

Meet our product testers

Our aim is to provide your pet with the highest quality dog treats, toys and accessories. That’s why we only sell products our dogs have tested and loved!

Betty

Betty loves morning play, afternoon naps, comfy spots, scent detection, and sneaky snack opportunities!

Sassy

Sassy, a playful and curious tester, ensures toys and treats meet the highest fun standards!

Hula

Hula’s boundless joy shone through her love for squeaky toys, tasty treats, cuddles, and playful adventures.

Annie

Annie’s gentle nature, soft eyes, and thoughtful testing ensured comfort, safety, and joy for all pets.

We want the best for our dogs, and yours!